Situation
In the fall of '08, the client's sales plummeted drastically from about $800K in the summer months to $300K per month average in the fall. The economic environment was treacherous due to a "perfect storm" of it being an election year, gas shortages and the downfall of the financial industry. The client's business was devastated and he did not know how and if he'd weather the storm and still be standing when it was all over.

Solution
The Consumer's Choice of Atlanta team was able to assist the client by adjusting the marketing through Consumer's Choice of Atlanta's proprietary Matrix tool, reducing contracts and advising a staff reduction of 50%. The client needed the flexibility, processes, marketing efficiencies and help of Consumer's Choice of Atlanta to assist in managing the massive changes and adjustments.

Result
As of October of 2010, the client is up 25% over October of 2008. They are more efficient and profitable as a smaller company. In short, this window and siding company is growing and poised to be even bigger, stronger and more profitable than ever in the next couple of years.