Situation
In spring of 2010, the client engaged Consumer's Choice of Atlanta to evaluate their one channel communication approach which would consume their entire budget. They were looking to increase sales and wondered if this was the next best step.

Solution
Through a deep analysis of the client's business and goals, Consumer's Choice of Atlanta identified white space opportunities that could be best captured through an integrated strategic multi-channel marketing plan. The client's target area is the Atlanta market and surrounding areas but, the client and Consumer's Choice also discussed and identified outlying areas that local competition had not found. This targeted area was a huge opportunity for growth. Through Yellow Books, billboards, radio and a SEO / SEM campaign, the client is able to reach business objectives and sales goals for less than what his original budget would have been for a one channel marketing plan.

Result
With the help of the strategy recommended and executed by Consumer's Choice of Atlanta, the client has doubled his business year-to-date over last year (October '09 – Oct. '10). They are now a leader in the roofing industry. They are solidifying their brand in all targeted areas and plan to double their marketing budget next year to continue to gain even more market share.