Situation
In 2003, the client's marketing strategy was a single channel, focused on the Yellow Pages. Consequently, they were thrown in amongst many competitors without a way to clearly differentiate themselves. Additionally, no plumbing company in Atlanta "owned the market."

Solution
Through a competitive analysis, the client and Consumer's Choice of Atlanta identified growth opportunities utilizing branding mediums through an integrated multi-channel strategy which included cable, network television, radio, billboards, and cinema advertising. The company was further catapulted far above the competition through sports marketing and leveraging the iconic brand equities of the Braves, Hawks and Falcons.

Result
Since launching his branding campaign, the client has grown his business at the growth rate of about 15% (average) per year, doubling his business over the last seven years, even with the 2008-2009 down turn in the economy. He is now one of the top plumbers in Atlanta. In summary, when the Manager of Dispatch asks customers, "How did you hear about us?"…customers respond, "How can I not hear of you…you are everywhere!"